In anticipation of the 2025 local elections, we successfully held the international conference “Informed Voters: Strategies for Effective Voter Education and Outreach”, co-organized by the State Election Commission, the Swiss Electoral Support Programme in North Macedonia, implemented by the International Foundation for Electoral Systems (IFES), and ODIHR through the project “Support to Electoral Reforms in the Western Balkans”.
The conference aimed to foster dialogue on key aspects of voter information and education, bringing together all relevant stakeholders from the country, as well as to provide an overview of the ODIHR’s key election recommendations. We included experts from the country, the region and Europe who shared their perspectives, experiences and innovative approaches.
Main topics of the conference:
– Voter information and education as a foundation for building trust
– The role of digital tools and social media in shaping election narratives
– Inclusive approach and targeted communication with underrepresented groups
